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Why LockerRoom Capital was started
Most young athletes are told to focus on the game and wait for “after college” to think about money. But I saw teammates with huge potential — in creativity, style, and leadership — and realized nobody was teaching us how to use it.
I started LockerRoom Capital to flip the script. To show that you can turn your hustle into something real, right now. Because confidence, business, and ownership shouldn’t have to wait.
meet the founder
Jordan Messing - Founder & CEO
I’m Jordan, a 17-year-old student-athlete helping other athletes turn hustle into income and brand into opportunity.
I’ve learned how to treat my talents like a business — and now I’m sharing that blueprint with athletes just like me who want more than a highlight reel.
Case Study:
How I helped
Elijah
Elijah was a Junior with a solid jump shot and a dream to build something bigger than basketball.
When we first connected, he had a rough logo sketched on paper and a folder full of ideas.
I helped him design a real brand identity, set up a Shopify store, and create a launch plan using Instagram and team shoutouts.
In just three weeks, Elijah sold over 80 shirts, made $1,200, and told me, “I actually feel like a CEO now.”
More than just money, he gained confidence, business skills, and a mindset that goes beyond the court.
